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The Business Writing Pocketbook sets out rules of good practice, style and presentation for all types of written communication, including memos, letters, reports, minutes, proposals, faxes and e-mail. The author begins with advice on what to consider before starting to write. In dealing with the different forms of written communication, Bonny divides his subject into internal and external correspondence. For each type of written document there is advice on both content and presentation. Generic language issues (tone, manner, etc) are dealt with separately, as is the use of illustrations such as charts and diagrams. Marketing communications is covered in the penultimate chapter, followed by notes on spelling, grammar, clichés and such like in the final chapter. Throughout there are examples and self-tests.
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Related subjects: Communication Sales & Marketing