The Secret of Customer Care

. . . is to actually care.

So here’s the deal

This could be our shortest ever blog but, in case you would feel short changed, here’s a little more:

Shocking Customer Care Statistic

Two surveys, by Harvard Business School and Dun & Bradstreet found a consistent result.  When they asked customers why they stopped using a company, they got these results:

Left the area, died, otherwise unable to use the company
– approx. 20%

Found the product, service or price to be poor
– approx. 14%

Don’t think the company cares about me
– approx. 66%

What to do about it

The answer is simple.  Make time to listen to your customers.  Ask them questions, listen to their answers and act on their feedback.

So here’s the deal

The secret to customer care is to actually care.

Management Pocketbooks you might enjoy

The Customer Service Pocketbook is filled with tools, tips and techniques to help with your customer care.

You may also enjoy:

• The Managing Customer Service Pocketbook
• The Call Centre Customer Care Pocketbook
• The CRM Pocketbook
  (Customer Relationship Management, since you ask)
• The Handling Complaints Pocketbook
• The Communicator’s Pocketbook