Yup, you heard me.
Well, first, we need to define terms:
Reward: celebrate, congratulate, give praise.
Failure: making the effort and not succeeding.
You get what you reward, right?
Dead right. So, if you only reward success, people will succeed more, yes? Of course yes. But to achieve that, what behaviours will you get?
Protective, cautious behaviours that are calculated to minimise the risk of failure of course.
So what will change? Very little – too much risk. In fact, all you will get is ‘safe’.
But what if you reward failure?
Well, if you just reward failure, that would be silly.
But if you reward the effort,
… and if you include in your evaluation of effort the good judgement that leads to well calculated risks
… and if you assess ‘well calculated’ against the evidence available at the start, and eschew ‘hindsight bias’
Then maybe your team will realise that success is not easy, but that striving for real, hard-fought, worthwhile success is something you value – and so should they.
Reward good judgement and effort – not success, which may, after all, have little to do with either, and everything to do with luck.