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Personal Impact

The Management Pocketbooks Pocket Correspondence Course

This is part of an extended correspondence course in management. You can dip into it as you go, or you can follow the course, right from the start. If you do that, you may want a course notebook, for the exercises and any notes you want to make.


As a manger you need to make an appropriate personal impact at all times in the workplace and when representing your organisation or business.

Here is a checklist of things to consider.  You may want to make a note in your notebook about how you propose to respond.  The best way to get things right is to look to the successful managers you meet in your organisation.  How do they carry off each of these things? What can you learn from each of them?

You will not, of course, want to copy their style, but rather, you should apply your own style, but recognise the appropriate levels of dress and appearance.

Personal Impact 1: Mental and Physical State

Start with your mental and physical state – this will profoundly affect how you come across.  If you have not done the exercises in the previous part of this course, they will be helpful to you.

Personal Impact 2: Dress and Style

Choose clothes of a quality and style that matches that of managers at your level.  If you are ambitious, look at how managers one level up from you dress and emulate them.  But be careful over-dressing to match top directors – that can be seen as presumptuous, over-ambitious or just quirky.  A personal style is fine, but make sure it is authentic to who you are and is appropriate to your environment.

Make sure that your clothes and shoes are well-cared for and use accessories to boost your impact.  A good quality, standard, off-the-peg suit need not cost much.  Add a few accessories and you will come across as far more classy.  These include your work bag, pens, tie or scarf, belt or brooch, bracelet or cuff-links.

Dress for Impact

Joke ties, cute phone covers and loud brooches are all perfect for the weekend, but if your accessories draw more attention to themselves than you can command on your own; ditch them.

It may be worth investing in a style advisor who can help you select clothes and colours that work for you.  Alternatively, if you have a trusted friend who dresses really well, ask them to help you with shopping.

Personal Impact 3: Personal Care

Don’t waste money on great clothes if you are not going to take care of basic personal grooming: hair, teeth, facial hair (mostly men – also some women) and fingernails are particularly important.

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