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The Kirkpatrick Four-Level Training Evaluation Model

Kirkpatrick Levels - The Kirkpatrick Four-Level Training Evaluation Model

Kirkpatrick Levels - The Kirkpatrick Four-Level Training Evaluation ModelTraining is important. But how do you know if it has worked? That was the question that Donald Kirkpatrick tackled in his 1954 PhD dissertation. He looked at how industrial training can be evaluated and produced what is still the most widely-used training evaluation model in the world.

And, although Kirkpatrick Partners, under the leadership of his son and daughter-in-law, has modified the model to create the ‘New World Kirkpatrick Model’, it remains remarkably unchanged. It is a sign of the precision with which Kirkpatrick defined four levels against which we can evaluate training.

And, if you say ‘what has training evaluation got to do with management?’ – consider this. As a manager, you’ll be constantly training your team members informally And you’ll often be securing them places on external training – or at least signing-off on it. How can you know whether that training is effective? Simple: by evaluating it against Kirkpatrick’s four levels.

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Tipping Point | Viral Ideas

Tipping Point

Tipping Point

How do ideas spread through a population, and become widespread? One case study for this would be the idea contained in a book by Malcolm Gladwell, published in 2000: ‘The Tipping Point’.

And the idea that book contains: the way that an idea or product can cross a certain threshold to gain enough momentum to spread widely through a population.

Gladwell calls the (sometimes small) change that triggers this spread, a Tipping Point.

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MBA | Master of Business Administration

MBA - Master of Business Administration

MBA - Master of Business AdministrationDo you want to give your business career a boost? If you do, one of the most obvious answers is an MBA, a Masters Degree in Business Administration.

The MBA is a globally recognised high-prestige business qualification. It’s offered by hundreds of universities in every part of the world. And MBA students aspire to leading roles in our corporations, public services, and not-for-profits.

In fact, providing MBA courses is now very big business indeed. So, why would you want one, what is an MBA exactly, and where can you go to get one? Those would be the questions a consumer guide would answer.

But this is not a consumer guide. Instead, we’re going to look at the MBA as a Big Idea.

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Resilience: Ability to Recover from Setbacks

Resilience
Resilience
Resilience

Working life can be tough. So, perhaps your greatest asset is your ability to cope with the challenges and bounce back from adversity. And we have a name for that skillset: resilience.

We could argue that it’s a worrying sign of the times, that we need this talent, that we have a name for it, and that organisations need to train us in it. But the truth is that, like other Big Ideas, resilience is neither new nor more important than it was before. We’ve just got more aware of it.

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Marginal Gains: The Magic 1 per cent

Marginal Gains
Marginal Gains
Marginal Gains

There is one idea that can increase your effectiveness exponentially. And that’s not a boast: it’s mathematically precise. It’s the concept of marginal gains.

Sometimes a big idea seems new, because lots of people are talking about it. But in fact, this one is a very old idea. Everyone is talking about marginal gains because this old idea has had one more recent and stunning demonstration.

What makes the idea of Marginal Gains so interesting to us, is the way it ties together a number of other big ideas.

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Logical Levels of Awareness

Logical Levels of Awareness
Logical Levels of Awareness
Logical Levels of Awareness

There are few models that are as beloved of management trainers as Robert Dilts’ Logical Levels of Awareness.

It is popular among those who have learned it as part of formal NLP training, through reading books, or by osmosis. The logical levels model is pervasive and hard to miss if you are alert to these things.

So, in this article, I want to explain what it is, how it came about, and why it is a big idea that merits your attention as a manager.

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The Inner Game

The Inner Game
The Inner Game
The Inner Game

What are you really capable of? And what holds you back from achieving it? Competing against your own mental obstacles is the ‘Inner Game’.

Although many people in the world of work have never heard of the Inner Game, nor of Timothy Gallwey, its founder, this big idea has been extremely influential.

Because Gallwey and the ideas behind the Inner Game are very much the immediate progenitors of modern performance coaching. It it is hard to over-estimate the impact that has had on management and organisational life.

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M&A: Mergers and Acquisitions

Mergers and Acquisitions - M&A
Mergers and Acquisitions - M&A
Mergers and Acquisitions – M&A

Mergers and Acquisitions – usually shortened to M&A – are a part of business life. Owners and leaders see them as a way to grow their businesses, with the hope of making them more profitable.

They are intense, hard work, and risky ventures. Half of them fail to deliver the returns that the analysts predict.

So, the only people who can be sure to profit from them are the professionals that move from one M&A engagement to the next, the:

  • lawyers
  • accountants
  • consultants
  • and the analysts themselves

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Holacracy: Circles within Circles

Holacracy

HolacracyFor hundreds of years, there has been little to challenge traditional hierarchies for their ability to organise at scale. Holacracy is doing just that.

It’s a form of Adhocracy, which we covered in an earlier article. But, whilst we are way past ‘peak adhocracy’, it seems that holacracy is is thriving.

Holacracy is a modern attempt to reform traditional hierarchies. It keeps the aspect of senior level overviews and subordinate focus. But it gives a far greater autonomy to individuals, and a more substantial decision authority to small teams at the focus of operations and change.

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Buyer Persona, Marketing Avatar, Customer Persona

Customer Avatars -or- Buyer Personas
Customer Avatar -or- Buyer Persona
Customer Avatars -or- Buyer Personas

If you are in the business of selling, who are you selling to? Do you know the characteristics of your customers? To target your marketing well, you need an archetype, which marketers call the ‘Buyer Persona’ or sometimes the customer or marketing persona. And sometimes they use ‘Avatar’.

Each of these terms means the same thing. If you do the work, up front, of characterising the people you want to sell to, you can better target your marketing.

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