Marketing is about making potential customers aware of your products or services. And the Marketing Mix is how you balance your investments across different ways to achieve this.
As recently as 100 years ago, marketing was hardly practised and didn’t have a name. Yet now, with so much choice of things to buy, businesses need to get our attention and grab our interest. They need to find ways to create a market for goods that our great grand-parents couldn’t have conceived of, let alone needed. So what are the different strategies they can use to do this? That’s the Marketing Mix.