Posted on

Authenticity – Congruence for the 21st Century

Authenticity

AuthenticityNobody likes a fraud… yet we tolerate them. Nobody wants to be a phoney… but we all let ourselves down on occasion. But regardless of our actions, we all value authenticity.

The challenge of course is not just to recognise it, and distinguish the authentic from the ersatz.

It’s to form a clear idea of what you mean by authenticity. Because in modern business and professional parlance, it’s become a bit of a chameleon.

Continue reading Authenticity – Congruence for the 21st Century

Share this: