Posted on

Branding: Creating a Relationship with your Customer

Branding: Creating a Relationship with your Customer

Branding: Creating a Relationship with your CustomerBranding started out as deliberate mutilation of cattle, to assert ownership. Now it’s about leaving more than a physical mark: it’s about creating an emotional connection.

Brand has arguably become as important as function and quality in the world of products and services. The craft and skills of branding experts are tuned to a high pitch. But that’s not to say there have been no missteps. And there’s been a backlash too.

So, let’s have a look at the big idea that is branding.

Continue reading Branding: Creating a Relationship with your Customer

Share this: