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Tipping Point | Viral Ideas

Tipping Point

Tipping Point

How do ideas spread through a population, and become widespread? One case study for this would be the idea contained in a book by Malcolm Gladwell, published in 2000: ‘The Tipping Point’.

And the idea that book contains: the way that an idea or product can cross a certain threshold to gain enough momentum to spread widely through a population.

Gladwell calls the (sometimes small) change that triggers this spread, a Tipping Point.

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