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Stickiness | Why some ideas get attention and stick

Stickiness

StickinessStickiness is an idea that has, well… stuck.

We aren’t talking glue here. Instead, stickiness is a metaphor for emotions, rather like hot and cool. Ideas can be sticky, messages, can, brands and even websites can be sticky.

Stickiness is the quality of holding our attentions, and that has to be a big idea that any manager or professional needs to engage with.

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