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Resistance to Change

The Management Pocketbooks Pocket Correspondence Course

Pocketblog has gone back to basics. This is part of an extended management course.

In the last couple of blogs, we have taken a look at how organisational change works in three phases, and how people respond to change. In this blog, we’ll focus on the ways in which people resist change and how you, as a manager, can deal with resistance.

Resistance is an inevitable part of people’s response to change and there are many reasons why people resist change. Dealing respectfully with that resistance requires that you can interpret the nature and reasons for the resistance, so the first skill to deploy will always be listening.

What you are listening for, will be clues as to what the source of the resistance is, so that you can address it properly. There are five levels of resistance, that lead to a simple, powerful model developed by Dr Mike Clayton (coincidentally, the author of this blog).

The Onion Model of Resistance

The Onion Model of Resistance

The Onion Model suggests five levels of resistance – each a little hotter and more emotionally charged than the last.

I don’t understand why we have to change

Resistance is often prompted by not recognising the need to change. People in organisations are usually only aware of pressures that impact upon them directly – leading them to say ‘we really must change this.’ But other pressures for change pass them by and it is therefore natural for them to question what they see as unnecessary change.

Address this form of resistance by showing why change is necessary

I don’t understand why this change

Even when people see the need for change, they also need to understand why you have chosen the response you have. You – or  another manager – have gone through a series of investigations and decisions to choose your response but others have been outside of that process and naturally wonder if there is a better way.

Address this form of resistance by showing why your response is the most appropriate one.

I don’t like this change

At times of change, people often focus on what they will lose, giving it more weight than the corresponding gains. This hard-wired ‘loss aversion’ is a powerful driver of resistance even when objectively, the loss is small and the benefit is great. People will also resist when objectively the loss to them outweighs the benefit, but here, there is nothing you can do aside from acknowledging, sympathising, and supporting your colleague.

Address perceived disadvantage by patiently demonstrating the benefit.

Another reason for this form of resistance is that people sometimes spot a flaw in your plan. They may be wrong or right, but you must listen and evaluate carefully, and be prepared to make changes if you conclude that your changes are not the best you can make them.

I don’t like change

Change is a part of life that we all live with, but some have a greater tolerance than others. Those who feel they don’t like change are again focusing on what they fear losing, or simply on the fear that they will not be able to cope.

Address this form of resistance by offering support to help people overcome their fears and thrive in the new environment.

I don’t like you

This is rarely as personal as it sounds. In times of change, people lash out at whoever they can, as a way of exercising old frustrations and grievances, because the stresses of change add to the pressures they are under.

Accept a small amount of this only and address this as the inappropriate behaviour that it is. Use assertive behaviour and your other skills for dealing with difficult behaviour to deal with it in the first instance. If, on occasion, this is not enough, use your organisation’s formal procedures.

Further Reading

  1. The Handling Resistance Pocketbook
  2. The Listening Skills Pocketbook

Other Pocketblogs you might find helpful

  1. How to Manage a Challenging Conversation
  2. Listening
  3. I can’t do that now
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Resistance to Negotiation

Over the last couple of weeks, we have looked at:

One of the things that most worries inexperienced negotiators is the question: ‘what if they say no?’ or even ‘what if they don’t like my offer?’

If these bother you, don’t worry.  Of course they will say no – several times: it’s their job.  And of course they won’t like your offer – unless it advantages them, rather than you; which would make it a foolish offer for you to make.  instead, start to see resistance as a part of the process.

Understanding Resistance

The Handling Resistance Pocketbook is a toolkit for anyone encountering resistance, and at its heart is a model to help you understand resistance, assess what is going on, and choose from the tools available.

The Onion Model

The Onion Model is a tool to uncover the layers of resistance.

Onion Model of Negotiating Resistance

With this model, you can see why resistance is so inevitable.  The first two layers are about meaning: they may not understand your proposal – so find a new way to explain it, or they may doubt why you made it, so be clear about the basis for your proposal.

Next comes doubt about your ability to stand by your proposal: ‘it’s too good to be true’ responses fit in here.  Provide evidence of your bona fides. Next comes the powerful rejection – probably because your proposal is not good enough.

But if it is good enough, credible and fully understood, they may resist for historic reasons: they may not like you but, more likely, they have some other reason to not want to do a deal with you.  Maybe your organisation misled them in the past, maybe another organisation did and, in their mind, ‘you’re all the same.’

This last layer is rarely about reality – more often it is about perception.  So you need to understand the basis of that perception and undermine it with counter evidence… always in a respectful way.  Try using an adaptation of the ABCDE process, a tool form the heart of Cognitive Behavioural Therapy (CBT).

Other Pocketblogs about Handling Resistance

The Handling Resistance Pocketbook, by Mike Clayton

 

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The Onion Model of Resistance

The Handling Resistance Pocketbook, by Mike ClaytonThe Onion Model of Resistance is at the heart of the Handling Resistance Pocketbook.  It is a model I developed initially to describe resistance to change.
I subsequently generalised it to cover handling:

  • resistance to ideas in a presentation
  • sales objections
  • resistance in a learning environment
  • resistance to engagement

 

Creating the Onion Model - Training Journal article by Mike Clayton

I recently had a couple of articles published by Training Journal, which I have put onto my Handling Resistance blog:

  1. Creating the Onion Model
  2. Resistance to Engagement

I hope you will enjoy them.

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