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The Paradox of Choice

The Paradox of Choice
The Paradox of Choice
The Paradox of Choice

One is no choice at all. And two is a dilemma. Three is a poor choice. And four is a bit better. The  more choices we get, the happier we are.

Not so fast‘ says Barry Schwartz. Beyond a certain point, more choices make us less happy. And that’s the paradox of choice.

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