How do ideas spread through a population, and become widespread? One case study for this would be the idea contained in a book by Malcolm Gladwell, published in 2000: ‘The Tipping Point’.
And the idea that book contains: the way that an idea or product can cross a certain threshold to gain enough momentum to spread widely through a population.
Gladwell calls the (sometimes small) change that triggers this spread, a Tipping Point.
Continue reading Tipping Point | Viral Ideas
Stickiness is an idea that has, well… stuck.
We aren’t talking glue here. Instead, stickiness is a metaphor for emotions, rather like hot and cool. Ideas can be sticky, messages, can, brands and even websites can be sticky.
Stickiness is the quality of holding our attentions, and that has to be a big idea that any manager or professional needs to engage with.
Continue reading Stickiness | Why some ideas get attention and stick