Why is Amazon so successful? A big part of the answer is A/B Testing. Unknown to most users, we are subject to thousands of A/B tests every week. It tells Amazon how to layout a page, which products to offer you, and even the font size on the buy buttons.
A/B testing is ubiquitous on the internet and it powers millions of marketing decisions a day. Yet the idea is shockingly simple. What has changed is the technology that allows marketers to carry out their A/B tests on statistically significant samples quickly and easily. That’s what the internet and web technologies have given us.
So what is this age-old idea, and what can it do for you?