The acronym VUCA stands for Volatility, Uncertainty, Complexity, Ambiguity. It may be a military coinage, but it seems to sum up so much of what the modern world feels like.
But, never fear: linguistic fluency and creative ingenuity have conjured a number of strategies to counter the prevailing VUCA environment we inhabit. Best known among them is Bob Johanson’s ‘VUCA prime’. It is an alternative acronym with four ripostes to Volatility, Uncertainty, Complexity, Ambiguity.
