Permission Marketing is still a teenager. Born in 1999, it is not just vibrantly fit and energetic. It already seems mature and part of the community. This is so much so, that we see it everyday, and think nothing of the revolutionary change it has created.
Of course, it’s the term ‘Permission Marketing’ that’s a teenager. It was coined in 1999 by entrepreneur and marketer, Seth Godin. The idea, like so many, had been around for a long time.
It was just waiting for someone to give it a name, describe it, and see it as a powerful trend for the future. This is what Godin did in his breakthrough book, titled… yup: ‘Permission Marketing’ (US|UK).
The thing about cognitive biases is their pervasiveness. They can affect all areas of our thinking. But some have a bigger impact on management, leadership, and business decisions. And one example is the Halo Effect.
The halo effect can take a single example of excellence, and create the impression that we have a star in our midst. This could be company results, an effective middle manager, or a new hire.
With all of these, we have the ability to see something great and assume it is part of a pattern. The evidence for this may be lacking. Indeed, it may be a one-off hot-spot in a field of mediocrity.
ERP, or Enterprise Resource Planning is nothing more than a big piece of software. It sits at the centre of big organisations, handling lots of important tasks.
More recently, smaller scale ERP applications have come onto the market. These allow new and small businesses to get the benefits of linked back office functions. This is due, in large part, to the availability of managed, cloud-based software.
Many of us are good at procrastination: putting things off to some unspecified ‘later’. For some, it’s a minor inconvenience. For others it’s a chronic drain on their productivity. One of the many solutions is eating frogs.
Not literally eating frogs, of course. This is a literary allusion. Although it’s not wholly clear where the credit should go. But in its modern form, Brian Tracy popularised the principle of eating frogs. His best-selling 2001 book on personal productivity was ‘Eat that Frog!’ (US|UK).
In understanding how we think, one big idea has dominated in recent years. It became widely known through Daniel Kahneman‘s phenomenal best-seller, ‘Thinking, fast and slow’. It’s the idea that we process information in two ways. There are two parallel thinking systems in our minds: System 1 and System 2.
There are many terms for these two systems. They have been called:
associative and rule-based
implicit and explicit
intuitive and analytical
experiential and rational
and many more
The terms System 1 and System 2 are marvellously neutral. They first emerged in a paper by Keith Stanovich and Richard West. But it’s Kahneman’s adoption of this language and the popularity of his book that gave them fame.
What if excellent customer service and great team working could be fun? How could that transform your workplace? Those are the questions behind the FISH! Philosophy. It’s a training programme designed around behaviours that came about spontaneously. And they did so in, of all places, a fish market.
The FISH! Philosophy is a trademarked training programme. So, in this article, we’ll tread lightly in describing its main ideas. If you want to know more, the place to visit is Charthouse Learning’s FISH! Philosophy website.
If only we could understand people’s behaviour at work. Especially when communication so often seems to create, rather than solve, problems. Well, there is a big idea for that. It’s called Transactional Analysis.
Transactional Analysis (TA) has its roots firmly in psychotherapy. But it is of great value to managers and professionals. Its use of simple models and everyday language make it highly accessible. And, although much is often misinterpreted, the basic ideas give many powerful insights. With the help of TA, you can better understand the workplace dynamics around you.
Toyota is a powerhouse for developing ideas that you’ll find around the world. Take for example, Lean, Kaizen, Seven Wastes, Just in Time, Jidoka, Six Sigma and, indirectly, Scrum. And one more: I give you Kanban.
Now, we use Kanban tracking project work. It has risen in popularity over recent years with the rise of Agile project management. It is one of the more popular Agile methodologies. And it’s also often combined with the most popular approach: Scrum.