Creative Manager’s Pocketbook (EBOOK only)

John Townsend & Jacques Favier


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According to management guru Peter Drucker, ‘the enterprise that does not innovate inevitably ages and declines’. The Creative Manager’s Pocketbook is a treasure-trove of techniques, tools and triggers that will help you produce creative ideas. There are 10 ready-to-use techniques with such intriguing names as Nyaka, Merlin, Eureka and Brainfaxing. In each case the author explains what the technique is, in what way it can be used, how to apply it and what materials will be required. Elsewhere the book looks at the different areas (e.g. product development, customer service, efficiency) that can benefit from innovation and how to ‘sell’ new and creative ideas. The numerous exercises, tests and quizzes will keep you involved and help you discover just how creative you are.

Product Details


John Townsend & Jacques Favier

Formats Available

paperback, ebook

Publication Date


Paperback Pages


Paperback Dimensions

105 x 148 x 7 mm

Paperback ISBN


eBook ISBN



“The need for creativity is more apparent than ever in today’s highly competitive environment. This pocketbook provides many practical ways to help fulfil your potential.”
Mervyn Simmonds, Course Director, Complete Healthcare Training

“A fascinating and eminently readable book which condenses into its 100 or so pages many interesting and immediately practicable suggestions and techniques. A ‘must’ for the successful manager.”
Rosanne Beal, Independent Training Consultant


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