Cross-Cultural Business Pocketbook (EBOOK only)

Description

For those who do business overseas, this book is a valuable insurance policy’, commented The Good Book Guide on The Cross-cultural Business Pocketbook. ‘It sets out not only examples of local attitudes and thinking but a whole way of planning and executing international communication and business dealing’, continued the Guide. This Pocketbook is for anyone doing business outside his or her country, whether attending or organising a multinational conference, making a presentation to a group of managers from different countries, or being relocated abroad. Starting with a look at culture and its effects on working behaviour, the book then reviews ways of developing communication skills across the culture gap. Finally there is a section of specific material covering, amongst others, Europe, the Arab world and North America. A review of this book on Amazon.co.uk states: ‘This little pocketbook is a gem. It is written clearly and has an easy to use section for identifying problem areas’.

Product Details

Endorsements

“On our business development courses, we emphasise cultural sensitivity, because we know it pays off! This pocketbook is a good starting point.”
Evy Claesson, Ericsson Radio Systems AB

“A real understanding of cross-cultural issues has proved invaluable, both for developing our own global network, and for serving clients operating around the world.”
Chris Sermon, PricewaterhouseCoopers

“Leaders in our company face many complex issues, including cultural diversity. This book offers a practical approach.”
Sven Gatenheim, SCA Hygiene Products