Marketing Pocketbook

Neil Russell-Jones & Lynne Jones

£9.99

This book is available in the format(s) shown below. Please choose paperback or ebook and select your quantity:

Please note: Some titles are available as ebook only. Only a single copy of an ebook can be added to your basket. For multiple copies of ebooks please contact us.
£8.33
Our eBooks are protected by Digital Rights Management. To read them you need an Adobe ID and the free file reader software. See About the eBooks for full instructions. (NB - You cannot read our eBooks in Adobe Reader.)
SKU: caebfe176764 Categories: , Tags: ,

Description

The Marketing Pocketbook is authoritative, comprehensive and – with its clear, concise, factual wording – easily accessible. Authoritative because it is written by an experienced and highly respected management consultant. Comprehensive because of the sheer volume of facts that this Pocketbook manages to squeeze in. The content is structured into three parts. The first part explains the basic concepts and looks at what marketing is. The second deals with the marketing process, in other words how to go about it. The final part of the Pocketbook looks at putting the theory into practice. All the fundamentals of marketing are covered, from market research and developing a marketing strategy to planning and implementing marketing campaigns. And accessible because we strip away all the unnecessary padding and present nothing but the key facts.

Product Details

Author

Neil Russell-Jones & Lynne Jones

Formats Available

paperback, ebook

Publication Date

2014

Paperback Pages

112

Paperback Dimensions

105 x 148 x 7 mm

Paperback ISBN

978 1 906610 63 0

eBook ISBN

9781908284457

Endorsements

“A great primer for those interested in finding out more about marketing terminology, tools and techniques. With helpful updates on the impact of digital on marketing.”
Kerry Chapman, Regional Director – Industry Marketing UK & Europe Tata Consultancy Services

“This book makes it clear that marketing is more than a department or discipline; it is an ethos running throughout the organisation.”
Clare Argent, Senior Marketing Manager, global technology consultancy

Reviews

There are no reviews yet.

Be the first to review “Marketing Pocketbook”