Storytelling Pocketbook

Roger E Jones

£9.99

This book is available in the format(s) shown below. Please choose paperback or ebook and select your quantity:

Please note: Some titles are available as ebook only. Only a single copy of an ebook can be added to your basket. For multiple copies of ebooks please contact us.
£9.99
£9.99
Our eBooks are protected by Digital Rights Management. To read them you need an Adobe ID and the free file reader software. See About the eBooks for full instructions. (NB - You cannot read our eBooks in Adobe Reader.)
SKU: 4197bd74090c Categories: , , Tags: , , ,

Description

 

People in business are conditioned to believe they must communicate in a rational, objective and logical manner, without emotion, if their point is to be accepted. The reality is, however, that stories engage both hearts and minds and are the most effective means to engage and persuade. The Storytelling Pocketbook shows readers how to use stories to get their ideas across and make a deeper connection with their audience. With practical exercises throughout, the book shows you how to create your own story frameworks, and explores the different settings in which you might use them, eg to ignite organisational change, to transfer knowledge, to build brands, to develop people.

 

Product Details

Author

Roger E Jones

Formats Available

paperback, ebook

Publication Date

2012

Paperback Pages

112

Paperback Dimensions

105 x 148 x 7 mm

Paperback ISBN

978 1 906610 40 1

eBook ISBN

9781908284228

Endorsements

“We live in the participation economy. A time when stories and conversations are what count; marketing has changed forever, moving from creating awareness and demand to inviting the audience to join a movement. And all movements are based on a great story. This book will help you become the best storyteller you can be. And it’s fun too!”
Kevin Roberts, Worldwide CEO, Saatchi & Saatchi

“Good stories have impact. This helpful book gives you a practical guide on how to create, shape and deliver yours.”
Rob Goffee, Professor of Organisational Behaviour, London Business School and joint author of Why Should Anyone Be Led by You?

“The art of storytelling has become key to successful leadership and organisation change. Roger Jones’ how to pocketbook gives today’s managers the know-how to develop this art to make a real and practical difference to their leadership effectiveness.”
Professor Frank Horwitz, Director, Cranfield School of Management

Reviews

There are no reviews yet.

Be the first to review “Storytelling Pocketbook”