Posted on

Scientific Method

Scientific Method

Scientific MethodThere is no bigger idea than science. So, in this UN International Year of the Periodic Table, I want to celebrate what makes science so powerful: the almost equally big idea of the Scientific Method.

For managers, I’d sum up its utility with a quote from an old friend, Tony Quigley:

The alternative to evidence-based policy-making is policy-based evidence-making’

If you want your organisational decisions to carry heft and deliver results, you can do no better than to apply the scientific method to your management practices.
Continue reading Scientific Method

Share this:
Posted on

Balanced Scorecard – It’s not just the Money

Balanced Scorecard - Kaplan and Norton

Balanced Scorecard - Kaplan and NortonHow can you be sure that your management team is balancing its attention across all the things that matter – rather than focusing solely on one thing: the money? The answer is that what gets measured gets managed. So you need to score yourself on a balanced scorecard.

That’s the insight that Robert Kaplan and David Norton gave us in a stand-out Harvard Business Review article, ‘Putting the Balanced Scorecard to Work‘. The article may date back to 1993, but it’s still one of HBR’s most-read must-read articles.

Continue reading Balanced Scorecard – It’s not just the Money

Share this:
Posted on

SPIN Selling – Neil Rackham’s Scientific Sales

SPIN Selling

SPIN SellingThe secret to selling is creating an environment where people want to buy. And that’s the insight at the heart of Neil Rackham’s scientific approach to sales. He called it SPIN Selling, from the acronym that will guide you through the process.

SPIN Selling is one of the most widely known sales methodologies. It’s a best-selling book, and is promoted worldwide to companies of all sizes, by Rackham’s company, Huthwaite International.

But we’re not here to help with that promotion, but to assess what managers can learn from Rackham’s big idea.

Continue reading SPIN Selling – Neil Rackham’s Scientific Sales

Share this:
Posted on

Mind Mapping – Getting Ideas onto a Page

Mind Mapping

Mind MappingLike many of our big ideas, mind mapping was not new. It introduced itself to a huge new audience, with whom it made the breakthrough from a niche idea to big idea.

In our case, mind maps were a gift from British educator, author and personality, Tony Buzan. And what a gift they were.

A mind map is a simple tool that helps with four vital tasks for any professional (or student):

  1. making notes
  2. sorting ideas
  3. creative thinking
  4. memory retention

Continue reading Mind Mapping – Getting Ideas onto a Page

Share this:
Posted on

Millennials and Post Millennials – or Generations Y and Z

Millennials and Post-Millennials

MillennialsFirst, the millennials entered the workplace and now they are taking leadership roles.

Post-MillennialsAnd now their successors are coming too: the Post-millennials.

But who are the millennials and post-millennials. And what do they want?

The generational certainties that organisations have understood so well are becoming more complex as the early millennials are starting to make decisions, and the first post-millennials are entering into the workplace. But if you want to look to sociologists for answers, you’ll find they are most clear.

Continue reading Millennials and Post Millennials – or Generations Y and Z

Share this:
Posted on

Globalisation: Business, Politics, and Economics

Globalisation
Globalisation
Globalisation

In the early days of 2019, one Big Idea looks a little shaky. Ten years ago, its status seemed assured. Now its future is not so clear. What is Globalisation, and what is its future?

Sadly, I have no crystal ball, so any comments I make about the future of globalisation will be nothing more than opinion. But I can, at least, tell you a little about what this big idea is, and what it means for managers.

Continue reading Globalisation: Business, Politics, and Economics

Share this:
Posted on

Six Sigma – Reducing Defects

Six Sigma
Six Sigma
Six Sigma

In the world of quality, Six Sigma is one of the biggest names. Total Quality Management (TQM) may aim for zero defects. But Six Sigma aims to reduce defects down to a statistical blip – arguably a more realistic enterprise.

What makes Six Sigma such a compelling proposition is the vast asset base of tools and process that accompany the core idea. What makes it a big idea is the impact it has had on manufacturing, combined with its wider potential in other domains.

Continue reading Six Sigma – Reducing Defects

Share this:
Posted on

NLP – Neuro Linguistic Programming

NLP - Neuro Linguistic Programming
NLP - Neuro Linguistic Programming
NLP – Neuro Linguistic Programming

Sometimes a big idea comes along that really does feel new. And, in the early 1970s, that was Neuro Linguistic Programming, or ‘NLP’.

However, like many big ideas, NLP had its antecedents. It was built on the foundations set by others. But what it did was combine many things into a new framework. Some were well-understood. And others arose from the direct research of its founders and the people who followed them.

The name, Neuro Linguistic Programming roots it into its 1970s origins. And many of the ideas now seem familiar. Indeed, we have covered a fair few of them in earlier Pocketblogs. But now seems a good time to take a broad overview of the whole of NLP.

Continue reading NLP – Neuro Linguistic Programming

Share this:
Posted on

Marketing Automation – Automated Personalisation!

Marketing Automation

Marketing AutomationThe explosion in online business and the effectiveness of Software as a Service have created a new boom: Marketing Automation. This allows marketers to address prospective customers almost personally. But to do so in a way that scales with your business.

It sounds almost too good to be true. So, what is marketing automation, and how does it work?

Continue reading Marketing Automation – Automated Personalisation!

Share this:
Posted on

The OODA Loop – Colonel John Boyd’s Insight

The OODA Loop
The OODA Loop
Colonel John Boyd’s OODA Loop

The OODA Loop is is an idea that arose within the US military in the 1960s. It was developed by Colonel John Boyd. But the principles are broader than military theory, and managers can get a lot from them.

When I first learned about the OODA Loop, there was very little available to read about it. A few highly technical papers by military strategists, and copies of Boyd’s original seminar notes.

Now, there is a lot more available on the web. But almost all of it still focuses on the military applications. I want to see what the OODA Loop offers us more widely.

Continue reading The OODA Loop – Colonel John Boyd’s Insight

Share this: