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Logical Levels of Awareness

Logical Levels of Awareness
Logical Levels of Awareness
Logical Levels of Awareness

There are few models that are as beloved of management trainers as Robert Dilts’ Logical Levels of Awareness.

It is popular among those who have learned it as part of formal NLP training, through reading books, or by osmosis. The logical levels model is pervasive and hard to miss if you are alert to these things.

So, in this article, I want to explain what it is, how it came about, and why it is a big idea that merits your attention as a manager.

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The Inner Game

The Inner Game
The Inner Game
The Inner Game

What are you really capable of? And what holds you back from achieving it? Competing against your own mental obstacles is the ‘Inner Game’.

Although many people in the world of work have never heard of the Inner Game, nor of Timothy Gallwey, its founder, this big idea has been extremely influential.

Because Gallwey and the ideas behind the Inner Game are very much the immediate progenitors of modern performance coaching. It it is hard to over-estimate the impact that has had on management and organisational life.

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Buyer Persona, Marketing Avatar, Customer Persona

Customer Avatars -or- Buyer Personas
Customer Avatar -or- Buyer Persona
Customer Avatars -or- Buyer Personas

If you are in the business of selling, who are you selling to? Do you know the characteristics of your customers? To target your marketing well, you need an archetype, which marketers call the ‘Buyer Persona’ or sometimes the customer or marketing persona. And sometimes they use ‘Avatar’.

Each of these terms means the same thing. If you do the work, up front, of characterising the people you want to sell to, you can better target your marketing.

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Stakeholder Engagement

Stakeholder Engagement

Stakeholder EngagementThe story of stakeholder engagement is a familiar one.

The term stakeholder starts as a new coinage. It becomes a word of art, understood by a select few. It then takes on a very public persona, widely used and at the heart of public discourse.

So managers seek to manage their stakeholders because it’s what they do. That’s their nature. Until we start to realise the category error that represents. And so, a gentle revolution brings us to today, and stakeholder engagement.

That’s the story we need to tell.

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Networking

Networking
Networking
Networking

For some people, the idea of networking seems less appealing than dental extraction. You’re in a room full of people you don’t know, and you have to ‘make contacts’. Business networking gets a bad rap.

But let’s look at it objectively. Talking to people, making alliances, helping others, and finding people you can trust… They are hardwired into whatever it is that makes us human. We are social beings.

The ‘Social Network’ that is Facebook did not become a global colossus because it invented something new. It did so, because it gave us an easier way to do what we do naturally: connect with other people.

Strip it of its management-speak baggage, and networking is not just a big idea. It is The Big Idea that gave humans our route to world domination. It is the source of our common humanity.

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Stickiness | Why some ideas get attention and stick

Stickiness

StickinessStickiness is an idea that has, well… stuck.

We aren’t talking glue here. Instead, stickiness is a metaphor for emotions, rather like hot and cool. Ideas can be sticky, messages, can, brands and even websites can be sticky.

Stickiness is the quality of holding our attentions, and that has to be a big idea that any manager or professional needs to engage with.

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PR – Public Relations

Public Relations - PR

Public Relations - PRHow can your organisation build the reputation it chooses? Certainly through its deeds and through paid advertising. But one way trumps all others: good PR.

PR, or Public Relations is exactly what its name suggests. It’s about building relationships with your public. And it works whether you are a business, a not-for-profit, a political or governmental body, a product or service, or a celebrity; minor or major. Good PR gets the right part of the public interested in you and pre-disposes them to think in the way you choose.

So is it manipulative? Is it just an appealing term for what we now call spin and used to call propaganda? It can be. But in this article, we are going to stick to PR done with integrity. So the answer to those questions is: ‘it depends’. And what it depends on is the integrity of how your PR is carried out. And therefore on the integrity of the people who do it for you: your PRs.

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Neuroleadership: The Appliance of Neuroscience to Leadership

Neuroleadership

Neuroleadership‘We’ve finally found our silver bullet‘ says one HR professional in a promotional video for a conference on Neuroleadership.

If that doesn’t send a shiver down your spine; perhaps it should. Silver bullets come from the same shop as snake-oil! So we have to ask,

‘how solid is one of the latest big ideas in management: neuroleadership?’

The principle, of course, is solid. Because what it seeks to do is bring the findings of neuroscience into the practice of leadership.

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Multiple Intelligences

Multiple Intelligences
Multiple Intelligences
Multiple Intelligences

The idea of Multiple Intelligences is the brainchild of Harvard Professor, Howard Gardner. As big ideas go, they don’t get bigger and simpler than this one.

Big, because the idea of Multiple Intelligences addresses something fundamental in all of us. It’s about our different capacities to excel in the full variety of human endeavours. It has a lot to say about how we should value the people around us, and the best way to educate our children.

Yet it is also disarmingly simple. There’s no single measure of intelligence. And neither should we reserve the label ‘intelligent’ for a narrow band of people who are simply intelligent in one of a small number of ways. Human potential expresses itself in a vast variety of forms. And so does our intelligence.

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Transactional Analysis

Transactional Analysis
Transactional Analysis
Transactional Analysis

If only we could understand people’s behaviour at work. Especially when communication so often seems to create, rather than solve, problems. Well, there is a big idea for that. It’s called Transactional Analysis.

Transactional Analysis (TA) has its roots firmly in psychotherapy. But it is of great value to managers and professionals. Its use of simple models and everyday language make it highly accessible. And, although much is often misinterpreted, the basic ideas give many powerful insights. With the help of TA, you can better understand the workplace dynamics around you.

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