Synergy is a Big Idea that has been around… forever. Or as near as makes no difference on a human scale.
In the animal world, we call it mutualism, but you know how fundamental an idea is, when your mum expressed it to you in plain language when you were just a small child. ‘The whole is greater than the sum of the parts’. That’s what synergy means. So, why is it such a widely used word in business – so much so that it has pride of place on many-a buzzword bingo card?
And there’s another question we need to get to grips with… How real are the synergy benefits that leaders so often advocate for? The fact is that the whole being greater than the sum of its parts is a nice idea – but logically, it would seem to be flawed. So, when does the concept apply?
Continue reading Synergy: Mutualism in the Human World
You’re an Entrepreneur. Or you’re a Product Manager charged with launching a new product. But how can you know if your new product or service idea is a good one? How can you minimise the risk of an expensive flop? The answer is to build a Minimum Viable Product – an MVP.
Like some of the best of our Big Ideas, a Minimum Viable Product is exactly what its name suggests. It is the minimum product you could create that is viable in terms of serving its primary purpose. So, let’s put some detail on that minimum viable explanation.
Continue reading Minimum Viable Product (MVP)
It is a cliché to assert that technology is ubiquitous in the workplace. Yesterday’s innovations will eventually become today’s commonplace tools. So, we all live with and easily manage technology our great grandparents would have found strange and maybe alarming. But some of us are comfortable with the very latest creations – those that will only be deeply familiar to the coming generations. And we might describe these people as having a high TQ: a high Technology Quotient.
The Big Idea, ‘Technology Quotient’ takes its inspiration from IQ, Intelligence Quotient. But what does it measure and is it a useful concept?
Continue reading Technology Quotient (TQ): Measuring Digital Savvy
Movie stars, celebrities, and sportspeople have managers to take care of their business affairs. So, why shouldn’t a superstar product? And if every product can aim to be a superstar, then they will all need their own Product Manager.
And that’s what we’ll look at in this article; the role of a Product Manager:
- Why we need them
- What they do
- The breadth of their role
So, let’s dive into the world of Product Management.
Continue reading Product Manager: Strategist, Advocate, Keystone
You can focus on the problems you have. Or you can focus on the solutions. As big ideas go, they don’t get much simpler than solution focus. It’s simply a binary choice to focus on the future, rather than the past.
Solution focus has its origins in Solution Focused Brief Therapy. But therapy isn’t what we specialize in here at Management Pocketbooks. So, instead, we’ll turn our attention to what managers can learn from the ideas, and put to use in solution-focused problem solving and coaching.
Continue reading Solution Focus: The Future Beats the Past
How do some products achieve astonishing quality and functionality at affordable prices? The answer is in the discipline of Value Engineering.
Value Engineering is often tarred with the same brush as ‘cost-cutting‘. Although it has a similar role, it plays to a wholly different business strategy. So, let’s look at what it is and why it matters.
Continue reading Value Engineering: The Same for Less
Voice of the Customer, or VOC, is a process for systematically listening to the perceptions, needs, wishes, expectations, and fears of your customer or end-user. We do it to ensure that the new products, processes or services we are developing will truly reflect what they want and need.
This means we’ll be able to expect people will want what we produce, and so buy and use it.
When you listen to the Voice of the Customer, you learn what the market demands are, and can develop new products to meet them.
Continue reading Voice of the Customer (VOC)
The Cone of Uncertainty is a concept from the world of Project Management. But, as an idea, it is so compellingly simple and so widely applicable, that it deserves a place of its own in our Big Ideas series.
So, in this article, we’ll take a look at what the cone of uncertainty is, and how it makes a helpful mental model in many contexts.
Continue reading The Cone of Uncertainty
We take it for granted when new products appear on the market. Perhaps they were made by elves! Well, they must have been made by someone, who followed a process. And that process was the New Product Development, or NPD, process.
The New Product Development process is now mature and well understood. There are many ways to articulate it, and none is that different from what mediaeval craftsmen would have used. But it’s still a big idea. And it’s an idea every manager should at least be familiar with.
Continue reading New Product Development – NPD: Something Shiny to Sell
Sometimes a Big Idea gets inflated beyond its carrying capacity. People latch onto it without fully understanding it. It becomes over-used and, despite its validity, it becomes devalued. Such is the fate of Thomas Kuhn’s idea of the Paradigm Shift.
How many times in your life have you noticed that, somehow, there has been a substantial change in the way you – and others around you – think about something important? It seems to happen more and more often. Is this a real effect or what getting older feels like?
Or is it just because we have a label for these changes? We call them paradigm shifts. In the 1980s we might have called them quantum leaps, with even less justification. No, they are just changes.
So, what then is a paradigm shift, and how do they come about?
Continue reading Paradigm Shift: A Revolutionary Change in Thinking