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Stakeholder Engagement

Stakeholder Engagement

Stakeholder EngagementThe story of stakeholder engagement is a familiar one.

The term stakeholder starts as a new coinage. It becomes a word of art, understood by a select few. It then takes on a very public persona, widely used and at the heart of public discourse.

So managers seek to manage their stakeholders because it’s what they do. That’s their nature. Until we start to realise the category error that represents. And so, a gentle revolution brings us to today, and stakeholder engagement.

That’s the story we need to tell.

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