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Voice of the Customer (VOC)

Voice of the Customer VOC

Voice of the Customer VOCVoice of the Customer, or VOC, is a process for systematically listening to the perceptions, needs, wishes, expectations, and fears of your customer or end-user. We do it to ensure that the new products, processes or services we are developing will truly reflect what they want and need.

This means we’ll be able to expect people will want what we produce, and so buy and use it.

When you listen to the Voice of the Customer, you learn what the market demands are, and can develop new products to meet them.

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