Introducing the…um…er…oh yes, The Memory Pocketbook! Memory is fundamental to our very existence but how much do you know about it and how much effort , if any, do you put into improving your memory? In a business context you professional development and well-being depend upon it. Episodic and semantic memory both have a role within a business context as this book explains.
The book looks at the structure of memory, distinguishing between sensory memory and short- and long-term memory. It describes the causes of poor memory (tiredness, cognitive overload and poor concentration) and the key principles for improving it (attention, effort, motivation and meaning).