Sales Excellence Pocketbook (ebook only)

Description

Key techniques to help maximise the effectiveness of your next sales meeting. The Sales Excellence Pocketbook explains how to make the right initial impression, how to discover customer needs, how to present the best possible case and, crucially, how to close successfully. Also gives tips and techniques on how to prepare for the sales meeting and how to follow-up effectively. The Journal of International Selling and Sales Management said of the book: ‘A very practical guide to adapting the sales approach to specific customer needs. This Pocketbook could be regularly used with advantage by anyone engaged in selling’.

Product Details

Endorsements

“Thoroughly entertaining, thoughtful and well-presented. Will encourage would-be salespeople to view selling in a different light.”
David Horchover, Principal, Chase International Marketing

“I have read several of Patrick’s books but I must say this is probably the best. Invest just an hour in reading this book and you will find a mine of practical advice, usable from day one.”
Phillippa Bourne, Head of Non-Accredited Programmes, The Institute of Management