Salesperson’s Pocketbook (ebook only)

Clive Bonny


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All the techniques for successful selling are here, from planning a sales campaign and prospecting for business through to making the sales pitch and developing customer relationships. The Salesperson’s Pocketbook is a clear concise guide to improving sales results. The book follows an 8-stage model (The Direct Sales Cycle) with each stage being covered in a separate chapter. The author has extensive experience of direct sales – UK and overseas, public and private sector – and of sales training. He combines both to good effect in this lively and highly visual Pocketbook.

Product Details


Clive Bonny



Publication Date




eBook ISBN

978 1 907077 74 6


“Full of practical advice which can be applied quickly.”
Mike Bennett, Sales Director, Nestlé

“Bite-size reminders to win new business and keep customers for life.”
Gary Jennison, Sales Director, Barclays

“A salesperson’s bible filled with proven advice covering most scenarios.”
Mick Gordon, Managing Director, Sound Approach Ltd


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