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Social Media: Making Connecting and Communicating [too] Easy

Social Media

Social MediaWhen I first thought about Social Media as a Big Idea, it seemed like a good topic. Until I started to think about it. Because forms of Social Media are ubiquitous – we all use them, so what can I tell you that you don’t already know?

Well, take a look, and find out.

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Networking

Networking
Networking
Networking

For some people, the idea of networking seems less appealing than dental extraction. You’re in a room full of people you don’t know, and you have to ‘make contacts’. Business networking gets a bad rap.

But let’s look at it objectively. Talking to people, making alliances, helping others, and finding people you can trust… They are hardwired into whatever it is that makes us human. We are social beings.

The ‘Social Network’ that is Facebook did not become a global colossus because it invented something new. It did so, because it gave us an easier way to do what we do naturally: connect with other people.

Strip it of its management-speak baggage, and networking is not just a big idea. It is The Big Idea that gave humans our route to world domination. It is the source of our common humanity.

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PR – Public Relations

Public Relations - PR

Public Relations - PRHow can your organisation build the reputation it chooses? Certainly through its deeds and through paid advertising. But one way trumps all others: good PR.

PR, or Public Relations is exactly what its name suggests. It’s about building relationships with your public. And it works whether you are a business, a not-for-profit, a political or governmental body, a product or service, or a celebrity; minor or major. Good PR gets the right part of the public interested in you and pre-disposes them to think in the way you choose.

So is it manipulative? Is it just an appealing term for what we now call spin and used to call propaganda? It can be. But in this article, we are going to stick to PR done with integrity. So the answer to those questions is: ‘it depends’. And what it depends on is the integrity of how your PR is carried out. And therefore on the integrity of the people who do it for you: your PRs.

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How Good is your Business Card?

If you are self-employed or own your own business, then networking will be one of your most important activities.  And just as you would not expect a carpenter to turn up to a job without a full set of chisels, so you will need the tools of your networking craft.

By the way – if you get your business card given to you and cannot influence its design, skip down a bit and enjoy the links to some of the most imaginative business cards you’ll ever see.

A Sharp Business Card

If business cards are to networking what chisels are to carpentry, then what does a sharp business card look like?  One way to get a feel for what makes a good or a bad business card is to look at loads.  I never throw a business card away, and from time to time, I try to draw some lessons from them.

Business Cards

Five Lessons for Great Business Cards

  1. Keep it simple
    Don’t have more than three zones of content.  Each zone is a compact block of text or graphics that works together, for example, a logo, or a logo and strap-line may be one block; your contact details may be another.
  2. Make sure that the style gives the right message
    We all read something from style, so make sure that people read the right thing from the style of your card.  Run off a number of mock-ups and give them to friends or colleagues and ask them: ’what does this card say about me?’
  3. Colour is important
    Colour conveys a message about you, so choose it with care and, unless you are using full colour images, keep the number of colours down.  While colour conveys a style, don’t rely on it to convey important information, which should be in a strong dark colour for maximum readability.
  4. Make sure it says what you do
    If I take your business card, I will want a prompt to help me remember what you do and why I found you so interesting.
  5. Use the back
    A standard business card has two sides to it.  One way to get more content or more creativity onto your card is to use both sides.  For the marginal extra cost, you get a lot of extra real estate.

The Sixth Lesson for Great Business Cards

There are no rules to good design, and the best designs follow no rules.  Here are five blogs with wonderful business card designs.

42 Awesome Business Card Designs

Cool business card designs

18 Smokin’ Hot Business Card Designs

Cool Business Cards

100 (Really) Creative Business Cards

Management Pocketbooks you might enjoy

In The Networking Pocketbook, Jon Warner cites the statistic that 90% of us don’t have a calling card.  I suspect that’s mostly the 90% who don’t really need one.  However, far more worrying are his statistics that, of the remaining 10%, 35% show only name, address, and phone number, and 40% are out of date or have incorrect information and therefore have to be amended by hand every time they are given out.  My collection does not quite bear out that statistic, but there are certainly a good handful that have scribbled comments names, numbers or addresses on them.  It looks bad.

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You may also like:

The Personal Success Pocketbook

The Meetings Pocketbook

The Impact and Presence Pocketbook

The Salesperson’s Pocketbook

The Key Account Manager’s Pocketbook

So here’s the deal

Take a critical look at your business card.  Is it time for a refresh?

If no, take a look at some of the cards in the links above and enjoy being awestruck by the creativity.

And, if you have a card you are proud of, or some advice on how to create one, let our readers know by adding a comment below.

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