The Marketing Pocketbook is authoritative, comprehensive and – with its clear, concise, factual wording – easily accessible. Authoritative because it is written by an experienced and highly respected management consultant. Comprehensive because of the sheer volume of facts that this Pocketbook manages to squeeze in. The content is structured into three parts. The first part explains the basic concepts and looks at what marketing is. The second deals with the marketing process, in other words how to go about it. The final part of the Pocketbook looks at putting the theory into practice. All the fundamentals of marketing are covered, from market research and developing a marketing strategy to planning and implementing marketing campaigns. And accessible because we strip away all the unnecessary padding and present nothing but the key facts.
The Marketing Pocketbook is authoritative, comprehensive and – with its clear, concise, factual wording – easily accessible. Authoritative because it is written by an experienced and highly respected management consultant. Comprehensive because of the sheer volume of facts that this Pocketbook manages to squeeze in. The content is structured into three parts. The first part explains the basic concepts and looks at what marketing is. The second deals with the marketing process, in other words how to go about it. The final part of the Pocketbook looks at putting the theory into practice. All the fundamentals of marketing are covered, from market research and developing a marketing strategy to planning and implementing marketing campaigns. And accessible because we strip away all the unnecessary padding and present nothing but the key facts.
The Absence Management Pocketbook examines why people take time off and what caring, committed and professional managers can reasonably do about it. Sixty practical suggestions for reducing absenteeism are detailed, followed by a look at the legal aspects of employment and advice on how to introduce an absence control policy. The author also looks at the costs of absenteeism (monetary and psychological) and five ways of measuring absence. This is an updated edition of the previously entitled Controlling Absenteeism Pocketbook.
The Absence Management Pocketbook examines why people take time off and what caring, committed and professional managers can reasonably do about it. Sixty practical suggestions for reducing absenteeism are detailed, followed by a look at the legal aspects of employment and advice on how to introduce an absence control policy. The author also looks at the costs of absenteeism (monetary and psychological) and five ways of measuring absence. This is an updated edition of the previously entitled Controlling Absenteeism Pocketbook.
The Business Planning Pocketbook (3rd Edition) explains what issues to address, how to write a business plan, what questions to ask, how much detail to include and the time-frame to adopt. In the chapter on planning theory the author identifies eight different planning styles, followed in the next chapter with a description of the seven stages of the planning process. In his summary the author says: ‘A plan is a statement of what you intend to achieve, how, when and with what resources’. A complex subject made simple. Author Neil Russell-Jones is widely published, speaks internationally, lectures and is a special advisor for the Princes Youth Business Trust. In the Management Pocketbooks Series he has also written books on decision-making, strategy, managing change and marketing.
Big Ideas
Big Ideas is a series of articles about important ideas, which all managers should be familiar with. We publish new articles weekly. At the end of each quarter, we’ll link this page to the content that we’ve published.
Continue reading Big Ideas
The Pocket Correspondence Course ran as a series of 72 blogs over 18 months (January 2013 – June 2014). It was designed to build up an extended course in management covering many of the basic topics a new manager will want a grounding in.
You can dip into it to read the subjects that interest you, or you can follow the course, right from the start. If you do that, you may want a course notebook, for the exercises and any notes you want to make.
The Six Sections
- Personal Effectiveness*
- Communication Skills*
- Basic People Management
- Applied People Management Skills
- Organisational Management: Core Business
- Organisational Management: Business Assets
* We have collated the blogs from the Personal Effectiveness and Communication Skills sections, along with a few other blogs, into an ebook, Quick Tips for Managers: Personal Skills.
Personal Effectiveness
Communication Skills
Basic People Management
Applied People Management Skills
Organisational Management: Core Business
Organisational Management: Business Assets
How many have you heard of?
Go on! Take a look down the list. How many of these great thinkers and practitioners do you know. And even if you know them, how many can you be sure you really know what they contributed, and why it’s valuable?
Here is an index to our Management Thinkers series.
There are now around 200 of the biggest figures in the theory and practice of management.
This list is current at the end of Q4 2017. We are drawing a line under this sequence of articles for now, but the archive will remain.
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E
F
G
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I
J
K
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M
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